There is an ever-increasing number of businesses utilizing different forms of email marketing to reduce their expenditure and increase profitability as compared to the typical ‘snail mail’ campaigns which are more costly to carry out. Here are the best 11 pointers for ensuring your email strategies are as successful as possible.

1.  Don’t bombard people with too many emails. Regardless of the content, if you’re sending out newsletters and emails too often, people will more often unsubscribe. A monthly newsletter is the best solution because it can be crammed full of valuable content. You can then send out the occasional extra email if it can’t wait and most people will stay subscribed.
2.  It’s essential, that every email clearly helps brand you and your business. Include your logo in all emails. Add your signature and contact details in every email. Make sure you have an unsubscribe link clearly marked at the end of every email so you can’t be accused of spamming.
3.  Regardless of how many people you send emails or newsletters to, including all this branding helps to establish your credibility and increases the likelihood of having your emails read. Use the same colors, style and font as that of your website and other material so you have consistent branding.
4.  Make your subject line count! It’s the first thing people see and if it doesn’t interest them, they may not even read the email. Short is best. (more…)