Prior to the advent of the computer and internet age, there still existed numerous marketing methods but they often tended to be more costly and slower to implement. Today we have computers, laptops, iPhones, iPads, the internet and access to people right around the world through so many different forms of communication that marketing has completely changed.

Direct mail used to be the favorite marketing method because you could post your material out to clients and include whatever you wanted. There weren’t ‘spam filters’ to stop your physical mail getting through. Of course, people had the choice of whether to read your advertising material but at least it got to them.

Nowadays, most businesses rely heavily upon online marketing methods to get their message across. Whether it’s emails, websites, classified ads, forums, links to other sites, social media sites such as Facebook and Twitter and so on, communication is faster and easier because the average consumer is used to using the internet for their browsing and research before going out to do any shopping.

Businesses realize that they must use as many different marketing forms as possible to get through to their customers who have often become impervious to the massive amounts of marketing that occurs. Hybrid marketing is an umbrella (more…)