In case you haven’t noticed we’re in those lazy, hazy days of summer and as the 2013 summer season, as it in it’s peak right now and comes to a close, hopefully your business marketing efforts have brought you dividends and thrust your business forward into the fall.
But if for some reason, your marketing efforts haven’t paid the dividends you were expecting, here are five things that you can do today to light a fire and blow up your marketing efforts.
Meet Your Clients Face to Face
It’s easy to become disconnected with clients. The internet has become the main way we keep in touch with clients. While the use of social media tools such as twitter, Facebook and Skype, are a convenient way to keep to stay in touch with clients…they’re also responsible for disconnecting us from those same clients on a personal level. A great way to re-connect with those clients and customers is through face to face interaction. Plan a business activity that includes meeting clients outside of the usual office environment.
A picnic, golf outing or a friendly game of softball is a great way to mix things up and solidify that business relationship on a more personal level.
Take a Trip
Business meetings can become repetitive and almost robotic when they’re always held in the usual environment of the business office. Another great Read the rest of this entry »
Perry Marshall, one of the most recognized prodigies in the field of using
Google Adwords for Business Marketing purposes has expounded on his thoughts about
better time management at the recent, featured Dan Kennedy‘s “Renegade Millionaire:
Creating Income at Will” System Launch, where he was an expert panelist.
In the video, he explained how he’s been able to grow his business using totally
different time management methods and techniques such as delegation of tasks to others.
Perry talks about the fact that you can’t do $1000 an hour work, if your saddled
with doing the usual and often time consuming $10 an hour work all the time. The thought
there is you have to have the necessary time available to focus on the bigger picture,
allowing yourself to concentrate on those $1000 dollar an hour or better tasks.
Here are a few things that Marshall strongly makes up a mindset that many small and mid-sized
business owners miss the mark about and thus constantly make the same mistakes over and
over again in how they approach running a business and missed opportunities…
“I always say there are 3 kinds of work:
$10 per hour
$100 per hour
$1000 per hour
But there are not three. Read the rest of this entry »
If there’s one thing that World’s #1 Small Business Marketing Expert, Dan Kennedy
lives by it’s the idea of freeing up as much of his time as possible to pursue his business interests.
Dan doesn’t just preach this concept; he practices it daily and also teaches it to others.
In his newest video simply called Outsourcing, Increasing Productivity and Living Renegade
Millionaire Lifestyle as the Result, Dan shares some of his thoughts about the whole idea behind
the millionaire lifestyle and just what it takes to achieve it.
The video is about ten minutes long and worth of wisdom from the man who is generally thought
to be the true #1 expert in the field of Small Business Marketing. Where Dan shares his thoughts
on outsourcing and hiring talented people to take on the tasks that have enabled him to achieve
the status in the world of small business marketing that he now enjoys.
In the video, Dan alludes to what he actually does for his business “hands on,” and what he
delegates to others. He also states that this approach depends on the type of business, and the
business owner’s understanding of these marketing concepts, and how to implement them for the
business they own and manage on a daily basis.
Dan also explains his attitude toward paying top dollar for the services of the people who he
delegates his outsourcing work to. His attitude is that he would Read the rest of this entry »
Marketing Mindset Adaptation was discussed, when Joe Polish interviewed
America’s number One Lead Generation and Direct Marketing Specialist Darin Spindler at
Dan Kennedy’s GameChangerDNA Mega Launch in September of 2011.
Many people are in dire straits because of an economy that just can’t seem to fire on all
cylinders. But if you speak with many of today’s entrepreneurs, you may just get a whole
different outlook on business opportunities in today’s economy. Today’s entrepreneur
thinks that right now is a great time to just jump in and start a brand new business
And who knows, they may just be right, but the question is do they have the proper
mindset to run a business properly in an economy that’s still in the grip of a never ending
There are experts in the field of marketing who now say that a business owner should
embrace a different theory of managing a business, one that’s built on the principal of
adapting marketing mindset through personality principals.
Okay, so that’s a pretty long statement that should be broken down a bit, so let’s take
a look at a few things that pertain to this subject and see if we can better understand
what’s behind this idea.
Reboot your mindset
First things first, a business owner should take a look at their own personality and how it
affects their approach to running their Read the rest of this entry »
What 3 Things would you have done if you suddenly lost it all and had to start from
“LIVE” Ask the Experts Webcast, grilled Andy Jenkins on the topic.
You heard the song, right? If at first you don’t succeed – Dust yourself off and try again
You can dust it off and try again by Aaliyah
Haven’t we been there All? Ok, not All, may be.. But those , from the Land of Free and Brave,
who have never tried to go in business on their own. Andy “Da Boss” Jenkins, claiming that
he was even “badder” boy, than Frank Kern, said that he was in that position, at one point of his
online marketing career. It happened right after him splitting up from Stompernet.
In the interview by yet another no stranger to ups and downs in Business, now living legend,
he said if he’d lost it all, like right now after that interview, he would have done the next three
things in order to get up again, dust himself off and started trying again to climb to the top:
- He would have Started Creating Free Content from the Market Place that he knew something
about or quickly learned something about.
- Then, he would have begun giving away that FREE Content in exchange for the e-mail address,
and simultaneously had started building Permission Based Online Marketing List. He would
have built the long lasting relationships with that list. Exactly, like Dan Kennedy teaches us.
- And in the last, but not least, step number three – he would have repeated step one and two
many times over and over again… Pretty simple hah..? But so brilliantly put.
Dan Kennedy – amazing as it sounds, has never done a FREE Series of Training Videos before. He is usually way too busy revitalizing and reinventing the businesses of his clients, and generating billions of dollars for them.
But he’s decided that the time has arrived to finally set things right for all of the Small Businesses and Entrepreneurs out there being tugged to and fro by all of the noise in the Internet space.
Before you read this, I have to warn you that it might make some sensitive people upset…
If you don’t like unvarnished TRUTH, stop reading right now.
The news is blaring about the economy and how terrible things are for business. Many entrepreneurs are running scared – it goes DOUBLE for businesses who are missing the point about what really generates income and wealth.
Just trying to stay afloat is tough enough, so you end up chasing one “shiny object” after another and those end up pulling you under.
What if I told you there’s a way you can COMPLETELY AVOID ever buying into another “Shiny Object” and get to the heart of what will make you REAL money faster than you probably think possible?
And you can actually do it exerting LESS energy, simply by applying a few FUNDAMENTAL principles!
Yes, you may have heard a ton about how to make money before, but this is drastically different. This puts YOU in a category of ONE.
If you’ve invested money and time in trick after trick and have been looking to media web sites, e-mail, social media, print ads, mail, whatever – for your breakthroughs, Dan’s going to ask you to consider seeing those things only as tools.
You need a strategy for using tools. You need a foundation.
One of my favorite quotes from this video is, “Are you highly motivated to get rich? Motivation without foundation leads to frustration. Are you working hard? Most poor people work hard.”
Dan’s style of thinking and delivering things to you will Change your Game completely.
What Dan shows you will take you beyond just another trick or two that might bump up conversions on a web site temporarily or that everybody is excited about momentarily, and show you a system for INFLUENCE that you can quickly begin using, to make significantly more money, across ALL your communication channels.
Marketing Budget is not Making but Breaking You? Do you want to increase your flow of highly targeted and responsive
leads? Change all that by learning from the best to the date in history of Lead Generation Marketing Tony Robbins,
recognized by Accenture, Harvard Business Review and American Express for his extremely high business acuity, and
Chet Holmes, the best selling author of the “The Ultimate Sales Machine“, in this Webcast sharing with you
how to increase your steady lead stream by 10 or even well, realistically 100 times, with truly amazing breakthrough
strategies and techniques that work not only for Small Businesses, but also for multi-billion dollar Corporations.
Direct mail used to be the favorite marketing method because you could post your material out to clients and include whatever you wanted. There weren’t ‘spam filters’ to stop your physical mail getting through. Of course, people had the choice of whether to read your advertising material but at least it got to them.
Nowadays, most businesses rely heavily upon online marketing methods to get their message across. Whether it’s emails, websites, classified ads, forums, links to other sites, social media sites such as Facebook and Twitter and so on, communication is faster and easier because the average consumer is used to using the internet for their browsing and research before going out to do any shopping.
Businesses realize that they must use as many different marketing forms as possible to get through to their customers who have often become impervious to the massive amounts of marketing that occurs. Hybrid marketing is an umbrella Read the rest of this entry »
There is an ever-increasing number of businesses utilizing different forms of to reduce their expenditure and increase profitability as compared to the typical ‘snail mail’ campaigns which are more costly to carry out. Here are the best 11 pointers for ensuring your email strategies are as successful as possible.
- Don’t bombard people with too many emails. Regardless of the content, if you’re sending out newsletters and emails too often, people will more often unsubscribe. A monthly newsletter is the best solution because it can be crammed full of valuable content. You can then send out the occasional extra email if it can’t wait and most people will stay subscribed.
- It’s essential, that every email clearly helps brand you and your business. Include your logo in all emails. Add your signature and contact details in every email. Make sure you have an unsubscribe link clearly marked at the end of every email so you can’t be accused of spamming.
- Regardless of how many people you send emails or newsletters to, including all this branding helps to establish your credibility and increases the likelihood of having your emails read. Use the same colors, style and font as that of your website and other material so you have consistent branding.
- Make your subject line count! It’s the first thing people see and if it doesn’t interest them, they may not even read the email. Short is best. Read the rest of this entry »