Online Marketing Information
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Five Ways to Blow Up Your Marketing Efforts This Holiday Season.
In case you haven’t noticed we’re in those lazy, hazy days of summer and as the 2013 summer season, as it in it’s peak right now and comes to a close, hopefully your business marketing efforts have brought you dividends and thrust your business forward into the fall.
But if for some reason, your marketing efforts haven’t paid the dividends you were expecting, here are five things that you can do today to light a fire and blow up your marketing efforts.
Meet Your Clients Face to Face
It’s easy to become disconnected with clients. The internet has become the main way we keep in touch with clients. While the use of social media tools such as twitter, Facebook and Skype, are a convenient way to keep to stay in touch with clients…they’re also responsible for disconnecting us from those same clients on a personal level. A great way to re-connect with those clients and customers is through face to face interaction. Plan a business activity that includes meeting clients outside of the usual office environment.
A picnic, golf outing or a friendly game of softball is a great way to mix things up and solidify that business relationship on a more personal level.
Take a Trip
Business meetings can become repetitive and almost robotic when they’re always held in the usual environment of the business office. Another great (more…)
Top 11 Internet Marketing Tips for 2011
There is an ever-increasing number of businesses utilizing different forms of email marketing to reduce their expenditure and increase profitability as compared to the typical ‘snail mail’ campaigns which are more costly to carry out. Here are the best 11 pointers for ensuring your email strategies are as successful as possible.
- Don’t bombard people with too many emails. Regardless of the content, if you’re sending out newsletters and emails too often, people will more often unsubscribe. A monthly newsletter is the best solution because it can be crammed full of valuable content. You can then send out the occasional extra email if it can’t wait and most people will stay subscribed.
- It’s essential, that every email clearly helps brand you and your business. Include your logo in all emails. Add your signature and contact details in every email. Make sure you have an unsubscribe link clearly marked at the end of every email so you can’t be accused of spamming.
- Regardless of how many people you send emails or newsletters to, including all this branding helps to establish your credibility and increases the likelihood of having your emails read. Use the same colors, style and font as that of your website and other material so you have consistent branding.
- Make your subject line count! It’s the first thing people see and if it doesn’t interest them, they may not even read the email. Short is best. (more…)